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Byredo, Now at The Grove • Soft Sensibilities
Visited the much-anticipated Byredo grand opening at The Grove yesterday. Naturally, any thought of documenting its pristine interiors escaped me the moment I saw a wall of candles, but it’s exactly as you’d imagine any of the brand’s boutiques. The moment you step in you’re immediately taken out of the hustle of L.A.’s favorite shopping center: inside, it’s white and minimalist, made colorful only by way of an olfactive experience—a burning candle at the backdrop of perfumes being spritzed onto blotters and bare wrists, eagerly outstretched for a kiss of what just might become their new signature scent. I wasn’t planning on leaving with anything—Lord knows I have more Byredo than I know what to do with—but (also naturally), I couldn’t resist the temptation. Turns out, the millennial beauty girl within couldn’t fathom existing without the most beautiful palette of neutrals she’s yet laid eyes on. I adore the more portable pebbled palettes (I own Sciomancer, a stunning curation of jewel tones reserved for special occasions) but so far the neutrals from that collection have been too orange in undertone for my liking. Remembrance is warm without treading terracotta territory: cool without being aloof and rosy in finish: a perfect…
Kimberly