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Bag Whore: Core Values + The Louis Vuitton Alto Bag
Set in Cambodia’s Siem Reap province, saturated in greens and rich with olives, a wistful, barefoot Angelina Jolie sits afloat a wooden boat overlooking the lakeside landscape. Pale skin and dark locks set against such vivid a scenery—so perfectly wild it looks, ironically enough, less real and more like a painting—is striking as it is. But it’s Angelina Jolie. Undone, je ne sais quoi, serene but solemn, toting her (out-of-production!!) Alta bag. Angelina Jolie for Louis Vuitton. Two names said in the same sentence only evoke the most glamorous of editorials in my mind: rich reds, forties hair, a matte red lip, caressing a bag from Louis Vuitton’s Art Deco collection. And yet this shot was the product of the collaboration: a campaign in the complete opposite direction in aesthetic and message. Shot by Annie Leibovitz where Jolie’s humanitarian activism was first sparked after filming in Cambodia for “Lara Croft: Tomb Raider” (2000), the “Core Values” ad is to appear in the International Tribune tomorrow (Wednesday, June 15). For these series the designer house (designer with a capital “D,” no less) will abandon ideals of glamour for its heritage: emphasizing travel, personal journeys and craftsmanship. I appreciate that it’s not fashion-forward, but classic in terms…
Kimberly