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The Review: Herbal Face Food Serum + Cure • Soft Sensibilities
I’ll be honest: as someone who has worked in the beauty industry for 10 years, it’s difficult to be impressed by most skincare. (Skincare formulated in the U.S., I should clarify.) A touch of jadedness plays a role, but I’d be remiss not to address the rarity in innovation these days. Beauty is fast, simple, and formulaic for the most part; there’s more value placed on the initial splash than the actual purpose it serves its consumers—which means more often than not, most products are variations of one another. Benchmarked regurgitations, mildly updated takes on cult-classic formulas, or a simple swap-of-the-actives are the norm. I participate in the consumption, of course (it’s part of the job, and I’m a bona fide product junkie with impenetrable optimism it seems), but to be truly amazed? The day has finally come. I was skeptical at first. Any brand that enthusiastically touts transformational, superlative claims in the clean beauty realm tends to call for a closer look, but when its purported benefits are true, I can’t help but change my tune. What lends Herbal Face Food credibility isn’t just its ingredient philosophy, but the founder’s passion for holistic health and wellness. (A fun fact: J. Michael…
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