{"id":13218,"date":"2018-09-24T14:50:00","date_gmt":"2018-09-24T18:50:00","guid":{"rendered":"http:\/\/kimberlypearl.co\/blog\/?p=13218"},"modified":"2021-07-16T20:59:55","modified_gmt":"2021-07-17T03:59:55","slug":"ouai-curl-jelly-review","status":"publish","type":"post","link":"https:\/\/kimberlypearl.co\/blog\/ouai-curl-jelly-review\/","title":{"rendered":"The Review: Ouai Curl Jelly"},"content":{"rendered":"

\"ouai<\/a><\/p>\n

I’m not a hair person.<\/p>\n

Only within the last two years did I finally learn how to style my hair, and much of the learning process was expedited when I was tasked to do my own hair and makeup for QVC<\/a>. Before then, I was cluelessly straightening my hair within an inch of its life. I had no idea how to “deal” with my natural hair (thin and fine in texture, prone to frizz, and wavy depending on\u00a0too\u00a0<\/em>many factors: how I slept on it, the length of my hair at the time, the weather). Any experience with styling products prior to Ouai was dictated by dance-world necessities\u2014i.e.<\/em>: extra-strength hairsprays or gels that would hold down my rogue baby hairs for a sleek bun or high pony. There was the occasional flirtation with sea salt sprays or volumizing powders in an attempt to coax life into my unpredictable waves, but I haven’t found anything that worked sans crunch-factor caveat.<\/p>\n

What I wanted,\u00a0needed<\/em>, was a product that would uniform and enhance my waves without the use of heat.<\/p>\n

I turned to Ouai<\/a>\u00a0for superficial reasons; full disclosure. One, they happened to be running a friends and family sale that made pulling the trigger all the easier. Two, Ouai is the hair industry’s equivalent of Glossier<\/a>\u2014minimal, millennial, and photogenic. If most of the world raved about the line, probability was on my side, and I’d have a higher chance of finding success, right? And if I purchased a dud, the pretty packaging (and discounted price tag) would at least soften the blow.<\/p>\n

Luckily for me, Ouai Curl Jelly<\/a> turned out to be both pretty\u00a0and<\/em> functional.<\/p>\n

I’m not fond of the scent. It’s floral, which couldn’t be further from my personal preference, but the dry down loses the old-lady, powdery violet fragrance and leaves behind the faintest hint of I’ve-done-my-hair<\/em>. It’s nice, inconspicuous, and doesn’t compete with my perfume.<\/p>\n

That’s the only negative\u2014and even then, it’s subjective.<\/p>\n

Curl Jelly promises “curls so full, touchable, and totally 2018” using a formulation of silk proteins, smart keratin, and an absinthium and moringa oil blend. I don’t know what these ingredients do, or if they’re just marketing fluff, but this cushion-y “gel-oil hybrid” does exactly what it purports to do:<\/p>\n