I help brands find their voice and tell their stories. For over a decade, I’ve worked on and led:
Brand voice development • Creative direction • brand narrative • Brand bibles + style guides • Editorial strategy • 360° campaigns • Press releases • E-mail newsletters • Webpage content • Product naming • Product copy • Product education • Launch campaigns • Pitch decks • Social media strategy + copy • Content creation
It’s hard to keep track of my projects (especially during my tenure at Mario Badescu) but I’m proud to have left my mark IRL and URL for the line from 2011 to 2021. Walk into a Macy’s, Sephora, or Ulta store today and you’ll still see the architecture of my work. If you’d like to see my point of view outside of brand work, my projects with Editorialist and miscellaneous musings on my blog are where I get to play with style range and content expertise.
Or, if you’re just curious about how my brain works: one of my favorite beauty retailers interviewed me a while back. All of it still stands.
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