Helsa Fall 2022

The highly anticipated line by Elsa Hosk launched today and as expected, Helsa‘s first collection does not disappoint. The brand is meant to embody the effortless yet architectural, highlighting the cornerstones of Swedish streetstyle sensibilities. Workwear detailing and pared-back staples capture the very hallmarks beloved within Hosk’s own style evolution; 90s minimalism and silhouettes are made signatures within the Helsa aesthetic, too.

Pieces have already sold out, of course—but lucky for me, my insomnia proved useful. Sometime between 1 a.m. and 2:30 p.m. PST I thought maybe I’d just give Helsa a quick search on FRWD and lo and behold: the full collection was up in anticipation of the announcement later in the day. Luck was the only reason I was able to snap up this cream cargo maxi skirt and pleated mini skort (something that I’d never normally buy given my aversion to short hemlines, but after months of seeing that Miu Miu mini, Helsa had me a skort). If I weren’t so short (and trying to get by in the midst of the Californian heat wave), this faux leather coat would be mine in a heartbeat. The belts are so good too—perfect width, great hardware—and I’d be remiss not to note a slight tinge of regret for getting the full forest green outfit (turtleneck and matching contrast-stitch cargos).

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xx