T-Post, the World’s First Wearable Magazine

It is exactly what it is: a t-shirt magazine. The equation is quite simple, easily perceptible by even one (as I look peevishly away, whistling nonchalantly) so inept at mathematics.

offbeat news + graphic t-shirt = t-post

I told you it was easy as pie!

Months ago I was approached by T-post, asking if I would like a tee-shirt. I was hesitant; graphic tee-shirts are hardly my cup of tea (save those emblazened the British flag or the Wildfox varieties of which I tuck into bandage skirts). Too ubiquitous, too nostalgic of junior high and high school, too casual for my personal preference. Yet even so it struck my curiosity – what exactly was  T-post, the Swedish company that claimed to be “the world’s first wearable magazine?”

I fell am in love with the entire brand’s concept: every six weeks, subscribers receive a new t-shirt in the post. News story on the inside, the artist’s interpretation on the front. A concept so seemingly simple but unbelievably innovative, not to mention unheard of until now. Genius, I say; it is much like a surprise in the mail. A new gift every. Six. Weeks. It’s a bit like Christmas Day, tearing open the little packages from Sweden to be amazed by a new piece of artwork and a news piece.

Every t-post t-shirt is a conversation starter.

This would be my limited edition tee (creates less environmental waste, dears!) illustrated by the brilliant Esra Røise; not something I would typically pick up in the store, but a beautiful work and quite the conversation starter nonetheless. T-Post works with a different designer for each upcoming issue (so to speak), keeping things edgy with artists both stylistically and personally unique. Each artist has his/her own column on the tee by the news column: T-post informs and publicizes the independent artist. I’ve always harbored admiration for companies that seek out those of particular – but unheard of – talent, for it is these seekers (if you will) that keep the generation of creativity fresh, and  a l i v e .

I adore their concept. I admire their philosophy. It’s all quite romantic, really.

Tees have always been what I wore to sweat in for dance or physical education classes. Things I wore to sleep. Things I bought as souvenirs from museums or travels. Things boys wore because they were lazy. Things I wore when I didn’t feel bothered with taking a blouse off its wooden hanger from my closet.

Yet T-Post brings a different perspective – as they do with all other components of their work, from the artwork to the story – on the plain ol’ tee most never gave a second thought about. These are the shirts that inspire conversation. The shirts that promote change. That instigate movement. That provoke thought. All the while being a work of art and a piece of fashion.

T-Post proves that clothing, or fashion, has the ability to extend past the stereotypical materialists clad in Louboutins and Chanel head-to-toe. Its message reaches the rest of the population, speaking not just of the writer, the designer, the artist, nor yourself, but of the world. Fashion isn’t just superficiality, and T-Post exemplifies that. Design catches the eye. It pushes for a second glance, a second thought, and the rest is up to you.

“It’s a communication experiment that typically begins with a compliment like ‘Nice t-shirt,’ and continues with the wearer explaining the interesting news story behind the design.”

♥

bisous,

La C.