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YSL P a r i s i e n n e

8 July 2009 • Kimberly • Leave a Comment

Kate Moss for YSL Parisienne; ph Craig McDean

My favorite perfume ad of all time, without a doubt.

A stunning shot of Kate holding a pink rose with the Eiffel Tower behind her, the sky a beautiful melange of gray, purple, and pink, taken by photographer Craig McDean. I have never fallen so hard for an ad campaign until now – true love? Perhaps. Kate looks magnificent, of course. A messy updo and smokey eyes never fails to impress, or portray subdued sensuality. The all-black is very much Yves Saint Laurent sexed up, a blazer casually thrown over bare shoulders, a corset-like dress (or is it a two piece ensemble?) Regardless, maintenant, I am simply dying to test the perfume. At the same time, however, I am hesitant – I do hope for my sake that the scent is as amazing as I imagine it to be.

I see this photo and I think light, yet musky. Alluringly sexy, timeless, a hint of buttery croissants and chocolat. [ Darling Alizé shall understand (; ]And macarons, of course. Sweetened sensuality heightened with sophisticated classicality.

bisous,

La C.

P.S.: Thank you, Kels, for passing to me the “One Lovely Blog Award“! If you haven’t already, do visit her blog for loveliness; I’ve written a guest post for The Anthology, entitled The {Faux} New Yorker.

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Filed Under: Beauty, Inspiration, Tearsheets Tagged with: Fragrance, Kate Moss, YSL

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Your turn. Thoughts?Cancel reply

  1. TheBeautyFile says

    8 July 2009 at 9:50 pm

    This is totally gorgeous…thanks for sharing!

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  2. Con Brio says

    8 July 2009 at 10:07 pm

    Wow! So sophisticated and dripping with glamor. I would love to wear that outfit. I have no fabulous place to wear it though. Here in Southern California, everyone is too casual for their own good. Which makes me stick out (in a negative way) whenever I go out and want to look sophisticated. 🙁

    ^Sorry, just had to share.
    That fragrance is so beautifully bottled. Hopefully it smells that amazing.

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    • La Couturier says

      8 July 2009 at 10:08 pm

      Con Brio: If I could own her ensemble I would die happy! (: Ah, I totally agree. New Jersey is quite the same (sans “The Real Housewives of New Jersey” areas).

      bisous!

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  3. Keith says

    8 July 2009 at 10:29 pm

    Wow! That’s such an incredible ad. I love it. Thanks for sharing it with us.

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  4. Brigadeiro says

    8 July 2009 at 10:44 pm

    SO beautiful…and regarding your dilemma, with law, you can always move into journalism (fashion journalism as well?), I have a friend who is now working at a magazine, and we studied law together 🙂
    xx

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  5. MizzJ says

    8 July 2009 at 10:51 pm

    Gorgeous ad, I so wish I could even a quarter as beautiful as she is here! I love the design of that bottle, it resembles a pretty pink uncut gem! I bet it just smells of roses and Paris.

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  6. Cafe Fashionista says

    8 July 2009 at 11:12 pm

    So unbelievably gorgeous. I simply adore the messy updo. Sadly, I have not perfected the chic coiff myself – regardless of the fact that it doesn’t require being perfect. 🙂

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  7. mademoiselle chic says

    8 July 2009 at 11:27 pm

    Kate Moss looks great in that ad!

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  8. Stephanie says

    9 July 2009 at 12:19 am

    I agree with everything you said! I love pictures of Paris and eerything about this picture is magnificent. The dress, the colors, the Eiffel Tower…

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  9. The Fashion Inquisitor says

    9 July 2009 at 1:00 am

    YSL gotta be loving it supreme not to mention my love for Kate Moss =]]]

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  10. thebaglady says

    9 July 2009 at 3:06 am

    Mucho congrats on the award – much deserved, doh!

    And WOW I need to try that A.S.A.P! I love your description of what you imagine the scent to be; I love it so much that I wish YOU, darling LC, could create that very perfume! I would buy two at a time!!

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  11. janettaylor says

    9 July 2009 at 3:20 am

    Oh KM is stunning…thanks for sharing Honey!

    XoXo

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  12. la flore et la faune says

    9 July 2009 at 5:17 am

    Oui, belle photo de retour de soirée, à l’aube… J’aime beaucoup croiser les créatures de la nuit. Et pour les macarons, mon parfum préféré est le caramel au beurre salé. Un délice. Bises from Paris.

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    • La Couturier says

      9 July 2009 at 5:18 am

      la flore et la faune: Oh la la, que son goût délicieux! Je dois essayer un jour! bisous!

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  13. Tina {Luphia loves...} says

    9 July 2009 at 8:24 am

    that ad is so gorgeous!!

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  14. Kellie Collis says

    9 July 2009 at 8:34 am

    Oh Kate is very lovely. How can she always looks so divine!

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  15. macaron treat ♥♥ says

    9 July 2009 at 8:44 am

    This is such a gorgeous ad campaign! I adore advertisments and this is no exception! I am quite in love with the bottle.. Wouldn’t mind that sitting on my dressing table!

    xx

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  16. macaron treat ♥♥ says

    9 July 2009 at 8:44 am

    This is such a gorgeous ad campaign! I adore advertisments and this is no exception! I am quite in love with the bottle.. Wouldn’t mind that sitting on my dressing table!

    xx

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  17. diane says

    9 July 2009 at 9:10 am

    It’s a beautiful campaign, but it’s hard to beat Chanel’s Audrey Tatou ad.

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  18. Clare Brown says

    9 July 2009 at 10:20 am

    Fabulous! I hope the scent lives up to the beautiful way you described your expectation! Perhaps it will smell so divine you can make it one of your signature scents :0)

    Cheers!
    Clare

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    • La Couturier says

      9 July 2009 at 10:21 am

      Clare Brown: I do hope it smells as good as I imagine it to be – because if so, it seems to be the perfect scent for me! (:

      bisous!

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  19. qin says

    9 July 2009 at 10:20 am

    She looks so young here! <3 her!

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  20. Kelsey says

    9 July 2009 at 10:39 am

    It’s gorgeous and so is your blog so you’re very welcome for the “One Lovely Blog” award. You certainly deserve it.

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  21. miriam says

    9 July 2009 at 10:46 am

    ohlala, paris! yes, kate is gorgeous. xx

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  22. Couture Carrie says

    9 July 2009 at 10:48 am

    Gorgeous! Love that bustier dress!
    And congrats on your award, darling!

    xoxox,
    CC

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  23. esther says

    9 July 2009 at 11:40 am

    oh, i love it. you’re right, hopefully the perfume is just as good as the ad portrays…

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  24. chantelle says

    9 July 2009 at 1:04 pm

    oh god you’re right! it is a fantastic photo
    niice

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  25. neira says

    9 July 2009 at 1:13 pm

    that woman can make anything look AMAZING

    totally need to try that scent..i have not even seen it!

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  26. rossovelvet says

    9 July 2009 at 3:44 pm

    Oooh, I must admit Kate looks GREAT ! And I love the composition of the picture !

    Btw I wanted to say I’m so glad you changed your layout too, I was scared mine was too ‘ La Couturier ‘… but it also claims we had both great taste, I guess XD

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  27. savvymode says

    9 July 2009 at 3:48 pm

    oh she looks so stylish and glamorous!!!

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  28. Grace says

    9 July 2009 at 3:50 pm

    Absolutely gorgeous.

    Love Grace.

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  29. PinkBow says

    9 July 2009 at 3:57 pm

    it’s a great ad, i love the tones

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  30. Shin says

    9 July 2009 at 4:18 pm

    I do love the background of this photo! Simply stunning and it just makes me more curious to know what it smells like! xxoxoxo

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  31. Alize Morand says

    9 July 2009 at 5:08 pm

    Indeed I understand! 🙂 I love your depiction of this beautiful ad, and your guess about the fragrance – which I totally agree with, what else? Apparently, it is quite sweet, described as ‘gourmand’ (so you’re right with the macaroon & chocolate!) and based on the scent of the rose – which is why Kate is holding one.

    This image is so feminine and the outfit perfect – Kate looks demure and innocent, but the outfit is pure fire 😉 Oh and the hairdo is very Parisienne, that’s for sure! Thanks so much for sharing! Bisous Darling! xx

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    • La Couturier says

      9 July 2009 at 5:09 pm

      Alize: Mm – I really do imagine it to be the perfect perfume pour moi – and I can only hope it smells as deliciously alluring as the ad portrays it to be! (:

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  32. geisharock says

    9 July 2009 at 5:27 pm

    is this a new ad? kate looks absolutely stunning, you’re totally right – it’s an amazing photo. ahh i miss paris. love the cruise wardrobe advice that you gave a few posts back! xoxo

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  33. Katie from ZombieLace says

    9 July 2009 at 5:43 pm

    Looks lovely and glamorous! Wish there was a dark shot in hell I will ever see the stuff in person, but your description holds me over!

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  34. Kristin says

    9 July 2009 at 6:42 pm

    Do you think if I wear it I will look as gorg?

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  35. Kristin says

    9 July 2009 at 6:42 pm

    Ah ha

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  36. dapper kid says

    9 July 2009 at 6:45 pm

    Such a stunning shot! I really do love the colours of the sky, and wow the composition is wonderful. Gah, so need to smell this some time soon.

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  37. Mary-Laure says

    9 July 2009 at 7:12 pm

    I hadn’t heard of this perfume, I must really find it and smell it…

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  38. Bonnie Klyde says

    9 July 2009 at 7:15 pm

    oh YSL they’re so bold and delicious. I love the way they take classic ideas and give them a sexy edge.
    Thanks for the comment dear!
    -BK

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  39. Halie says

    9 July 2009 at 8:06 pm

    Gorgeous ad – you’re right, the mussed-up hair and the smoky eye are subtle yet stunning, portraying complete fabulousness without looking like one is trying too hard. Love it!

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  40. Laur says

    10 July 2009 at 9:03 am

    Gorgeous ad! The way you describe this perfume makes me want to go buy myself a bottle 🙂

    – laur @ neonmango

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  41. secretista says

    10 July 2009 at 1:22 pm

    Kate Moss looks great!

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  42. Ingrid says

    10 July 2009 at 1:24 pm

    She looks incredible pretty, I saw the picture before but I think I like it more with the complete ad, like the parfume in one side. I think it is a good scent, one you won’t forget easily, like the ad, like Kate

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  43. fashion Moment says

    10 July 2009 at 3:28 pm

    Thes photos are really incredible!

    FM~FP~AF

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  44. kristine says

    11 July 2009 at 12:55 pm

    is this out yet?! because if it is i’m getting one ASAP.

    ugh your descriptions could probably make a crappy perfume sound like it smells heavenly! 😉

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  45. glaykidarling says

    12 July 2009 at 3:57 am

    Kate Moss looks great……….A L W A Y S !!!!!!!!!!

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  46. abdcforever says

    12 July 2009 at 7:22 pm

    damn she looks hot!!

    too bad i just bought a bottle of vera wang’s rocker princess perfume…

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  47. Little Bow Prep says

    12 July 2009 at 7:24 pm

    That shot is indeed stunning!

    The background is spectacular.

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  48. michele (Bunny) says

    16 July 2009 at 8:46 am

    gorgeously stunning pics..love love love them!!

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