Can we just take a moment to appreciate Glossier's low-key launch for Haloscope? Just one e-mail; no fuss, no faff, nothing. Digital marketers, take note: less is always more. The same philosophy applies to products. Easy is what Glossier does best. Every product in their line-up so far embodies ... Read More
The Review: Glossier
I wouldn't be a proper beauty girl or social media professional if I didn't have a Glossier stash of my own. I mean, come onnn. Simply speaking from someone in the industry, Glossier is #g-o-a-l-s. How many beauty companies do you know can say they've achieved true branding nirvana? I'm not just ... Read More
The Review: ColourPop ‘Lumiere’ Matte Lippie Stix
I've been curious about ColourPop since its launch months ago. Priced affordably at $5 - $8 (cheaper than drugstore brands these days) and supposedly of quality rival to high-end brands, the only thing that put me off, admittedly, was the packaging. It's sleek and minimalist, sure, but I'm more of a ... Read More